Top Chilean Soccer Player to Star in Campaign Showcasing Country’s Salmon, Other Top Exports
Star Chilean soccer player Alexis Sanchez was named the face of Prochile’s “Unboxing Chile” campaign which will promote Chilean salmon and other products from the country as it looks to promote exports in new markets.
The campaign aims to show the country’s salmon is “reliable, sustainable and of quality, attributes that are recognizable in the Chilean striker and that allow bringing national production closer to other nations.”
“We hope that this campaign will show the talent of southern Chile, increase our country's awareness...
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